Advanced Portfolio- Ryan McVeigh

A2 Media Studies Portfolio

Ryan McVeigh- Producer - 6095
Oliver Norris- Script writer - 6107
Jay Bircham- Editor - 6016
Fintan Power- Editor and Director - 6117


From AS to A2
The progress from AS A2

Last year we were given the task of creating a radio news bulletin that had to last 5 minutes regarding a local area, we were given the majority of the year to create this task and bring it to an adequate standard. The radio broadcast had a criteria; it had to include an OB, interview Vox pops, specialist reporters and title music. We conducted this task with teams of four people, each person was given a specific role in the production phase whether it be the editor or the writer. The task also had to follow a range of codes and conventions, these consisted of:

  • SFX.
  • No dead air.
  • Presenter.
  • Vox Pops.
  • Interview.
  • Jingle.
The main focus this year is to product either a music video or TV documentary using the available time and resources available to us, throughout the year we have to film, edit and write the product.

What is a documentary?
A documentary is a media product which consists of factual information and is based on real events.

Research methods

Primary research is research which hasn't been collected before, examples of this include questionnaires and surveys.
Whereas secondary research includes information which has already been collected; examples of this include web searches or books.
Qualitative research is information involving opinions and detailed statements, whereas quantitative research is information involving statistics.

Primary research methods

Primary research is beneficial as it gives detailed and specific information related to specific topic.
On the 28th of November 2017, I personally phoned up St. Charles' Hospital to enquire about depression and what causes it. I found out that changes in the brain chemistry, genetics and and stress are all key causes for depression. Our main primary research method was that one of our group members actually suffered with depression in the past, this acted as an important piece of information as it enabled us to get first hand experience on what the impacts are of the mental illness. These primary research research methods were important in the creation of our documentary as it gave us important information and evidence to make our documentary as informative and realistic as possible.

Using Adobe Spark
Adobe Spark is a video editing app which allows the user to put together and cut up videos/images. These images can come from simple web searches on google or from your own camera roll, this media can then be implemented together and cut up to suit the user's needs. Being my first attempt at a video with the app I did struggle with the production as I had to learn each tool's use and where I can implement it.



My second Adobe Spark video with a partner

This is my second attempt at an Adobe Spark video, we found this video a lot easier to create and mould into this media product. This was due to my previous experience with the app; which gave me key skills and experience which we could then transmute into our documentary, furthermore this task was for two people. My partner was Oliver and both our efforts were put into it.




Secondary research methods
DuckDuckGo web browser
Secondary research is important as although its information isn't as direct and specific as primary research it has a wider and broader range of information.
Reading and analysing theory- The search engines we used was both google and Duckduckgo. Although  the main search engine we used was google, the reason we used Duckduckgo was because it doesn't count in history into the equation.
We also took inspiration from other documentaries from sites like YouTube and Netflix, these documentaries not only helped me create a topic for my documentary but it helped us get ideas on what to include in our media language. These sites have a wide range of documentaries to choose from, varying in genre and information. Although YouTube is good in the sense that it has a large amount of documentaries; we feel that sites like Netflix and Now TV are better suited as they are official documentaries whereas YouTube is a prosumer website meaning anyone can upload their own work. These research methods allowed us to watch real media documentaries and take ideas from them such as camera shots and how our presenter should engage with the audience.

Understanding Audience

Once my group and I decided to go along with making a documentary, we had a meeting to decide what our target audience was going to be. While depression (documentary's topic) has no specific age group, and our documentary focuses on spreading awareness about depression as a whole; the specific age we focused on was the younger generation, the age group we had in mind was 18-24.
We also carried quick 2 minute interviews with random people to conduct audience research, we asked the following questions:
1) Do you watch documentaries often? If so how often?
2) What do you think about a documentary revolving around depression?
3) Would you be interested in watching one of these documentaries?
The answers obtained from these interviews only strengthened our target audience being of the younger generation as most of our older interviewees answered that they'd either not like to watch a documentary on depression or they might.

Using theories to understand audiences


Audience: 
Encoding and decoding- Stuart Hall
Through this theory Stuart Hall describes how media is interpreted by the consumer, with the sender being the encoder and the receiver being the decoder.







Dominant reading- This reading involved both the media producer and the media consumer having a complete understanding, with the view agreeing with what's being shown.
Negotiated reading- This reading differs from dominant as instead of accepting the media straight up, the viewer uses their own views on society as well as their cultural beliefs to decode the message. As a result of a personally adjusted view the viewer can come to a decision whether it be agreeing or disagreeing.
Oppositional Reading- This reading means the reader disagrees with the media as a result of their own social beliefs.
The negotiated reading theory helped us out in understanding our media audience, we were able to understand that for our topic of depression each audience member would have a different opinion and a view on society and because of this their opinion on what we were saying in our document.

Cultivation theory- The theory was devised to see of the consumption of television media affected people's everyday activities, this was specifically true with violent TV programs and how in some circumstances violence was encouraged in real life. The cultivation theory only helped us out slightly, it enabled us to understand that if our audience members watched a documentary on depression they were more likely to spread awareness on the mental illness.

AS understanding of genre involved both the understanding of having a target audience and demographics:
  • Age.
  • Gender.
  • Ethnicity.
Hypodermic needle theory
Hypodermic Needle Theory
This theory refers to how an intended message is received completely by the user. A prime example of this is television in the 1960's, where there was only a limited amount of channels and you couldn't choose to watch something if it wasn't playing at that time. The news was also controlled meaning you were a passive watcher and could either watch it or not watch the news.
Henry Jenkins' theory
Jenkins makes the argument that media convergence is not so much to do with the actual technological process but more so to do with the cultural shift. Henry Jenkins believes in participatory and spectatorial culture, they both have different meanings. Participatory culture means that the audience of the media products become more involved and become prosumers, whereas spectatorial culture means the observation of media.


Using different camera angels/shots
Back in AS we rarely used cameras to complete our work as most of it was audio based, this then changes moving into A2 as our task is to create a documentary. We needed to learn new skills to create an adequate and entertaining piece of media for our consumers. The variance camera shots we learned about are as follows:

Media language
  • Over the should shot- This shot allows the interviewer to be seen, just their shoulder and the side of their head, however the interviewee or person facing the camera is still the main focus of the shot. Different types of this shot can occur, most of the time the media consumer can hear the interviewer but sometimes their output is mutes to place emphasis on the person who is focused.
  • Close up- The focus of the shot is zoomed in on; this is used as a way of exacerbating on the subject's emotional state, the shot also acts as a way of engaging both the viewer and the subject more personally.
  • Cutaway- This shot acts as a way to stimulate the viewer for longer periods of time; typically moving to shots which have relevance to the subject or what is importance at the time of the shot.
  • Mid shot- This shot shows the subject but not in full view, the shot usually consists of the viewer being shown from waist up. It is the opposite of a close up as its purpose is not for expanding on the emotional state of the subject nut as a way of transferring information.
Construction
     
Planning
Ryan McVeigh- Producer - 6095
Oliver Norris- Script writer - 6107
Jay Bircham- Sound technican - 6016
Fintan Power- Editor and Director - 6117



















Some of the ideas that our group came up with for our documentary is as follows:

  • Football hooliganism.
  • Depression and the effects it has.
  • Grenfell Tower.
We also had some ideas for music videos as we were still undecided:
  • Drake - One dance. 
  • Ed Sheeran - Shape of you.
Decisions made prior to filming:
  • Where we were going to film? When deciding where to film we took into account the distance of the location and its availability. We came to a conclusion that Paddington Recreational Ground  was the best location.
  • What we were recording? We first decided on recording an interview using rule of third, however due to more intense research we decided against this as it wouldn't fit.
  • What editing tools we used?

It was a hard decision we had to make choosing between a music video and a documentary so we had a group meeting to help come to a decision. In the end we chose to do a documentary as we feel, although it may prove to be challenging, the benefits can be more immense.

The topic of our documentary is  "depression" as it we feel that not enough awareness has been spread of the mental illness, we also felt it was suitable as one our members felt strongly towards the subject.






In order to find the best time to record we decided to make a group chat on Snapchat as it would enable us to have better communication throughout the group, we would also be able to share ideas and any media needed.

Places of filming
Paddington Recreational Ground
London Eye

Piccadilly Circus


Pictures used for cutaway scenes


Scenery, leaves
Flowers


London Eye 

Picadilly













































Rule of third style interview











low angle shot












Analysing TV documentary




We edited the above video in order to isolate particular elements of the documentary genre. Some elements that we looked into where the rule of third and b-rolls.
This video also follows the six-point analysis approach.
The topic- The future.
Who's addressed- General public.
Purpose- To inform people on what the future may be like.
Who's encountered- Various experts.

Reggie Yates is someone who we took a lot of inspiration from, his documentaries on knife crime in London especially. Our presenter Fintan followed the ways Reggie connected with the audience by maintaining eye contact most of the time and constantly keeping them up to date.
The first factor of genre that we can see from this documentary is in the opening part of the documentary. This shows genre because it shapes the audience. The slow motion camera shots and the slow simple cord music shows that this is a very serious matter. Also the fact that it shows journalist shows that this is a very important subject. This supports the genre of  a documentary because it shapes the viewer about the documentary. It shows that it is a serious topic and therefore it will prepare the consumer about the seriousness of the topic of Bill Cosby and his horrific antics.

Another way it shows the genre of a documentary is its purpose. Its overall purpose must be for it to tell the public about Cosby and his actions. Cosby was an international icon and was popular in the UK, hence why the BBC would choose to talk about him. This shows that it supports the genre of a documentary because it is meant to inform which is the whole point of a documentary.

Codes and conventions of documentaries 
 Before we started the production of our documentary we first needed to understand the codes and conventions of media documentaries. We mainly analysed Jermaine Jenas, Bill Cosby and Reggie Yate's documentaries.

Presenter
The first code and convention we learned about was the use of a presenter. We decided to implement a presenter as we felt it would be helpful in guiding the audience throughout our documentary. However, we also decided to develop this code and convention as our presenter was someone who was directly affected by our topic.

Interviews
In order to create a believable and reliable documentary there needs to be an interview with either someone who was affected by the topic in hand or are experts in the specific field. We used this in our documentary when our presenter Fintan interviewed an expert in mental health at the University of Bristol.

Archive footage 
Archive footage is footage which was collected from someone elsewhere. We used this in our documentary to show other representations of depression and to support our arguments. 

 


Graphics
Graphics are used to make viewing more pleasurable for the audience, it includes images and text which relate to the documentary.

Editing process

At the start we inserted the entire raw footage into iMovie then we started condensing it and only choosing the relevant parts that we wanted to keep. A main decision that we had to make during the editing process was picking the most suitable background song during one of the scene in where out main presenter was talking about depression and what it essentially is. We had to choose the perfect backing track which fits the mood of dialect but also doesn't distract the listeners from the main focus which is the description of depression.

Furthermore, we had to make the cuts look very raw and fractured with a lot of crackling effects. This would make an authentic look to the documentary.

Example of Grading
The process of grading is very important in our documentary. Grading is the act of changing the colour for a shot making it various colours. We used grading to create a theme of black and white to make the time look like night. This would be important because it shows a different time of day which would benefit the atmosphere of sadness which is presented in the documentary.

A key tool in the editing process was the audio amplifier as it allowed us to control the audio levels to suit other sounds. This was especially important if a dialogue was ongoing as the viewer would need to hear someone speaking.

Using iMovie to edit our documentary
iMovie in action
Inspiration for graphics
Editing sequence







The Base Layer.

We created the leader's base using a multi layer technique on Adobe Premier Pro. The first layer was a blank blue frame, we decided to use this as typically when technological equipment fail they usually have blue screen filled with information come up.
Creating a leader was the graphic which took the longest time to make because it was very hard to decide the best way for it to be done which will be easy to construct and dismantle if there was a problem with it. We then created a white stencil, which copied the camera frame format with "TECH ERROR" in the corner. We then copied the stencils 2 more time with "CALIBRATING" and "READY" in the corners instead. Furthermore, we got a "Blue Screen of Death" picture just to add some context and some eye candy to the visual. I then put the stencils over the base layer on iMovie. 
Blue Screen of Death

We then transferred the first stage of the footage to Adobe Premier Pro, we then put a base section of the leader over the MP3, along with handwriting. Both Rockwell and New Bold fonts were used.
 This is were the most difficult part of this process happened. Over the MP3 of the base section of the leader. We then added the handwriting part of the Leader. We used 2 fonts, Rockwell and New Bold.
In the final part of the leaders creation we added one more graphic effect template which we were luckily able to get off YouTube. We then moved the leader back to iMovie and then implemented the YouTube graphic using the green screen tool. 
A decision we then had to make is whether we should make it below 30 seconds, but make sense, or keep it above 30 seconds and allow the viewer to get read more information, to aid us with this decision we made a trial.





Auteur's theory
The auteur theory comes from Astruc's concept of camera pen. The theory describes the role of a director as being someone who oversees and has total autonomy the audio and visual elements of the media product. Such basic factors of the motion picture such as the camera placement, lighting and scene length transfer the message of the film.

Example video of interview
 



Our work in media in AS allowed us to develop various skills in categories such as editing and recording, we can then use these in my work this year for my 5 minute documentary. The short interview above is one example of my group's practice recording sessions which my group and I need to be able to start the actual filming process of the documentary.

Main Task

 This is an introduction to our documentary and is the first scene, this clip gives the viewer a clear representation of what depression is and sets the atmosphere for the rest of the documentary.



This is also another intro that we made to find the best fit into our documentary, this one, unlike the other, has a series of different scenes to place emphasis on the severity of depression and the effects that it had.



(First draft)
We then needed to make various changes. - Spelling errors. - Prolonged series of shots.

















Audience feedback from first draft



































Ancillary task- poster


















Audience feedback- poster






























We used these depression documentaries for inspiration for our poster, we gathered that the theme for depression was loneliness, with the background blurred and the focus of the poster standing out.

We also got audience feedback by presenting it to a group of people and walking through why we done each thing and how; we then took questions and advice at the end and inspiration from real life examples to create this:
              





Radio advert- ancillary task

 



Final Product- Shadows of Depression


This is the final outcome of all the audience feedback, editing and recording done over the past few months.


Understanding and analysing Genre- A2

There's a difference in the ways we analyse genre from AS to A2, during AS we had to follow basic codes and conventions, listed above, however this if different in A2 as our knowledge of genre will have to broaden immensely. This is prominent in Theo Van Leeuwen's "introducing social semiotics" he believes that genre is made up by six points, these include:

  • The topic.
  • Who's being addressed.
  • How it shapes the audience.
  • The purpose.
  • Who's encountered.
  • The background knowledge.


This book specialises in teaching the concept of "Genre" and helps the reader to comprehend it. John Frow explains how important Genre in, he explains that TV documentaries as well as music video need Genre to be able to transmute their media product.




Understanding narrative

Gerard Genette states that there are three forms of narrative:
1) Forms of narrative.
2) Succession of events.
3) Methods of telling the story.





                                                                                                               

Difference between TV documentaries and TV dramas.

In TV dramas some situations or scenes, despite if it's being based off of a real life scenario, can be altered to fit the viewers' expectation. TV documentaries are also sometimes not even based off of real- life scenarios. Whereas TV documentaries look into real life occurrences and try and transmit this information to the viewer. A lot of the time both TV dramas and TV documentaries will have relatively the same camera angels and can both be shot using hand held cameras.


Representational
Henry widdowson- " An alternative reality in parallel to the real world."
Theory
Audience
Hall theory
Hypodermic needle




Evaluation questions
1) In what ways does your media product use, develop or challenge forms and conventions of real media product?




2) How effective is the combination of your main product and your ancillary products?

3) What have you learned from your audience feedback?


 4) How did we use media technologies in the construction, research, planning and evaluation stages?

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